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Florence Fashion Find: Marie Antoinette Firenze Vintage Shop

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Vintage is huge in Florence right now. I fell in love with Marie Antoinette Firenze vintage shop on a recent visit to research emerging fashion in Florence for a couple of articles I was working on. I stumbled across the shop, hidden in a back courtyard behind my hotel, not far from the Ponte Vecchio, and knew immediately I’d uncovered a gem. Owner Geraldine Naldini and her partner are Florentine stylists who  opened the shop in April and have filled it with great, architectural and avant garde designer looks that I wish I could rock every day. Most of the inventory is second-hand designer (Chloe, Laura Urbinati, Vivienne Westwood, Miu Miu, A.P.C.), with great prices on Italian labels like Prada and Gucci. I found the BAG OF MY LIFE there, one I’ve been searching years for: a simple, black-leather Gucci hobo bag  with horse-bit buckle from Tom Ford’s last line. I will have it forever. Here are some shots of the shop. The lucite hat hooks are vintage umbrella handles Geraldine inherited from her grandfather, who worked for Gucci Accessories. I particularly loved the Elizabethan-collar-inspired gilded-gauze necklaces she carried by Florentine designer Mereurio Argento Creationi. Isn’t it great? Where do you shop in Florence? I’d love to know.

P.S. Here are the two articles I was working on: Discover Fresh Fashion in Florence for New York magazine and Fashion Forward Florence for Virginia Living.

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